Tech Intersect™ with Prof Tonya M. Evans

Tech Intersect #88: Melanie McClain-Music NFTs, New Revenue Streams & the Future of Fan Engagement

October 26, 2021 Episode 88
Tech Intersect™ with Prof Tonya M. Evans
Tech Intersect #88: Melanie McClain-Music NFTs, New Revenue Streams & the Future of Fan Engagement
Show Notes Chapter Markers

In this episode of Tech Intersect, I welcome Melanie McClain to the show. Melanie is a New York based publishing A&R at Secretly Group, founder of the Blurred Lines community, and blockchain strategist with a focus on Web3 world-building for international creatives and brands. Melanie is a music industry veteran with over 10 years of professional experience as an early supporter of emerging talent and international household names like Lizzo, G-Eazy, Lil Nas X, Burna Boy, J Balvin, and Megan Thee Stallion. She is a highly sought-after and globally recognized professional speaker and an all-around awesome human. Vibes!

I invited her to come onto the show to talk about how and why NFTs are a viable option for artists to not only survive but thrive, especially indie artists, and about her work to educate and empower historically marginalized artists to explore and excel in monetizing their work in the new economy via NFT creation and sales.


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Rapternal Music (Regulate and The Rabbit Hole) by Notty Productions is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Produced by Tonya M. Evans for FYOS Entertainment, LLC, and Stephanie Renee for Soul Sanctuary, Inc.

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Episode Intro
Guest Intro
Origin Story
What Exactly is A&R?
Tech Provides New Revenue Stream Possibilities
How Has The Pandemic Sped Up Adoption?
Advantage Evans Promo
Digital Community as Fan Engagement
NFTs as a Multi-Pronged Investment
Envision Your Ideal Fan or Collector
Distinguish Your Audiences
Parting Words - Find Your People
Contact Info