In this episode of Tech Intersect, I welcome intellectual property attorney, JoAnn Holmes, Esq. to the show. Jo practices law in the areas of digital assets and intellectual property licensing. She works with innovative clients to protect and monetize Web 3.0 and metaverse digital assets such as cryptocurrencies, NFTs and blockchain tech. During her career of more than 20 years, Jo has managed IP generating over $2 billion in annual revenue. She’s successfully negotiated lucrative licensing deals with companies such as Disney, Microsoft, and the NFL. And, she currently manages legal rights for brands, software and creative content spanning more than 125 countries. Jo has served as an adjunct professor of IP law, written for the American Bar Association, and hosts her firm’s podcast – Your Business Ally™. I feel like I’ve met my professional doppleganger and I am excited to share this conversation about how to protect and manage your intellectual property, especially your trademark.
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